TV is still unrivaled when you think about its reach, content production, ad effectiveness, ability to drive innovation, new ways of programmatic buying, and its ability to adapt to all audiences.

Nielsen’s Mobile Device Report concluded that “seventy percent of tablet owners and 68 percent of smartphone owners said they use their devices while watching television…”. This means that television viewers are becoming accustomed to looking at another screen while watching programming.

MTN TV provides Colorado’s only Interactive Ad program which allow viewers to scan the QR code on the screen when your ad plays and that takes them directly to your website, landing page or Amazon store… reducing the conversion friction. Think of it like an affiliate sales link on a website but on the tv screen for 15 or 30 or 60 seconds at a time. Take a look at some examples in our attached Media Kit (page 12) to get an idea of what we’re doing. We’ve seen an average of a 12% increase in engagement with brands doing this vs traffic before their campaigns.